CHEVRON Experiential

Chevron believes progress is powered by people. That belief shows up in advancing renewable, lower-carbon solutions and lifting up local communities, helping build a brighter, more sustainable tomorrow.

My Role:
VP, Creative Director owning vision, strategy and client connection. Led, resourced and mentored multidisciplinary teams across national partnerships, sponsorships and emerging fuel innovations, infusing purpose and imagination into every idea. Remained rooted in the craft, stepping in when the work needed a closer hand. Lockstep collaboration across account service, production and fabrication, extending to a network of brand allies, including Toyota and the Astros, deepened trust all the way to Chevron’s C-suite. Each success secured organic growth throughout the business.

FUTURE FUELS SHOWCASE

Challenge: PHASE I
Chevron’s prototype fuel, Renewable Gasoline Blend (RGB), could cut lifecycle carbon emissions by more than 40% in most gasoline-powered cars on the road today, with no new vehicles, engines or infrastructure. But reaching drivers affordably at scale required awareness, education and policy support.

Idea:
Chevron and Toyota partnered to put RGB in front of lawmakers and local officials. A turnkey, branded trailer unfolded into an immersive experience with a functioning pump, videos and data, traveling to five southern cities alongside a Camry, RAV4 and Tundra running on the new fuel. At every stop, the vehicles became rolling proof, giving Chevron executives something real to point to as they advocated for change.

Results:
98% of surveyed attendees were extremely satisfied with the event and 100% learned something new about Chevron. The tour earned 50+ articles and media moments.

WARNING: Video has sound.

…The tour struck a chord, earning the showcase a second, bigger act...

Challenge: PHASE II
Cleaner energy can be a confusing topic, clouded with misinformation. Building on the tour’s success, Chevron set out to demystify its portfolio of lower-carbon offerings, helping more policymakers and business leaders understand how it all interconnects, from upstream to downstream.

Idea:
Inside the trailer, the world was reimagined with a 3D diorama, where farms, landfills, automobiles, cities, refineries and airports revealed how every piece fits into the larger innovation story. QR codes beside each scene unlocked short films showing how Chevron is advancing that sector. On-site subject matter experts led deeper conversations and answered questions openly. Visitors left with a clearer picture of how lower-carbon fuels and products flow through industries and daily life.

Houston Marathon EXPo

Chevron has served as title sponsor of the Houston Marathon for nearly 20 years. Known as the city’s largest single-day sporting event, the race attracts more than 250,000 participants, volunteers and spectators. All 34,000 registered runners pass through the Health & Fitness Expo to collect their bibs, which guarantees a captive, motivated audience.

Challenge:
Every athlete arrived carrying months of training, dedication and determination. To honor that commitment, Chevron needed a fresh way to rally them along with their friends and family. The moment also meant igniting hometown pride among employees eager to cheer and contribute.

Idea:
Unleash Your Energy became a heartfelt anthem for anyone chasing the finish line and those rooting them on. Interactive stations let people create, express, connect and celebrate, extending that spark to Chevron office walls and every mile of the course.

Results:
Visitors lingered more than 17 minutes on average, wrote 9,200 cheer cards and lifted social engagement 10% over the prior race. The work earned a renewal for the following year.

Wins for kids at minute maid park

Wins for Kids, a Chevron partnership with the Astros Foundation, turns every victory on the field into support for Houston youth. Students are invited to an event at Minute Maid Park for discovery, snacks and a live game.

Challenge:
For many kids, schoolwork feels distant from the things they love. Bridging that gap awakens curiosity that shapes tomorrow’s leaders. Linking STEM lessons to real baseball moments has to keep excitement high all day.

Idea:
The outing unfolded as an investigation called Decoding the Secrets of STEM. Seven stations revealed how pitch speed, launch angle and home run distance rely on science, technology, engineering and math. Every recruit received a custom Astros jersey that doubled as an agent disguise. Undercover passports then guided the assignment, with invisible stamps that unlocked mystery swag at the finish. Throughout the mission, young operatives explored, examined and uncovered the formulas behind each play.

Results:
The event hosted about 140 students with 40 chaperones, achieved an approximately 14% social engagement rate and helped the program raise $90,000 for area youth nonprofits.