OLDIES BUT GOODIES

These are the projects that made me smile, shaped by great teammates and a little mischief.

Wheat Thins at Bonnaroo

There are those assignments that help shape who you are as a creative and as a person. This was one of them. Bonnaroo is always scorching hot so we created an air-conditioned escape, the Wheat Thins Crunch Den, where festival goers could cool off, sample new Wheat Thins flavors, engage with the tent experiences and catch surprise pop-up performances. The clients were ecstatic. The internal team was in perfect harmony. Even though it tested my grit and tenacity, it was one of the most fun experiential projects I’ve done. I’m so grateful I got to build it with that team.

WARNING: Video has sound.

TRISCUIT HOME FARMING

Growing my own vegetables is one of my passions, so I threw my whole heart into this project. We partnered with Urban Farming to plant community gardens across the country, in forgotten city lots, community parks and church grounds. Everyday people shared their stories and showed that any space works, from a pot on a windowsill to an entire backyard. It opened my eyes to something bigger. Growing food isn’t just about what we eat, it brings people together in ways that truly matter. I’m proud to have been part of it with Triscuit.

WARNING: Video has sound.