KIMBERLY-CLARK STUDIO

Kimberly-Clark brings comfort and care through household names families trust. Consistent delivery across its brands helps sustain that reputation.

Challenge:
Establish a Kimberly-Clark studio arm that moves work once handled by outside vendors into the agency. Deliver quickly and efficiently, safeguard quality and brand integrity and preserve creative vision.

My Role:
Senior Production Design Lead helped launch Studio, applying a creative director’s perspective and a designer’s skill to unite Kimberly-Clark Creative and Studio teams through one shared way of working. Developed and implemented frameworks, high standards and best practices that brought speed, cohesion and effectiveness to the workflow. Helped return more than $13.8M in revenue to the agency. Mentored and coached onshore and LatAm teammates, building a culture where people felt valued and supported. Championed AI and was selected for an automation task force testing new software to enhance content creation across accounts.

Creating structure & consistency

Establishing digital best practices gave Creative and Studio a confident place to start, and developing a file build framework brought clear guidance and optimization to every project. Crafting campaign master assets for internal teams removed rework, sped up approvals and offered clients and agency partners a unified design toolkit. Training teams to verify fonts, imagery and AI-generated asset usage protected the agency and Kimberly-Clark from legal risk. Together, these steps delivered files everyone could trust and rely on.

Moving work forward

Project requests from multiple brands arrived daily, and each received the same diligence regardless of size. Defining the flow and standards brought teams clarity, continuity and efficiency. Some assignments were shaped by Creative, then handed off to Studio, while others went directly to Studio. When master assets were not available, the team used key visuals and guidelines to design, adapt, version and finalize for release. Throughout this process, Studio upheld brand and retailer requirements, which varied widely. If a design needed to flex, early collaboration with Creative kept the heart of the idea strong and the work moving.

Integrating ai & automation

AI and automation were applied in different ways across teams. Providing clear parameters guided how the tools were put to use, while added rigor ensured each generated asset was refined and release-ready. Being selected for an agency task force to test a new automation platform and software meant sharing feedback for improvement before rollout. When used with intention, these capabilities sharpened the work and gave people more time to focus on ideas and strategic decisions.