Omron Healthcare

For over 40 years, Omron Healthcare has helped people live healthier lives with the #1 doctor- & pharmacist-recommended blood pressure devices. Its global vision, Going for Zero, aims to eliminate heart attacks and strokes.

Challenge:
Turn hypertension awareness and education into real action through inclusive, human-centered storytelling and innovative technology.

My Role:
Creative Director leading and mentoring art directors, designers and writers across experiential, video, print and digital. Remained connected to the work, concepting and crafting alongside the team. Fostered a culture of collaboration with account service, strategy, studio and production departments. Rallied vendors around a shared vision to drive ambitious ideas into flawless execution. Presented directly to Omron Healthcare leadership as their trusted creative voice, transforming a global mission into a world-stage launch at CES.

Going FOR ZERO

Eliminating heart attacks and strokes starts with prevention, and prevention begins with precision. The campaign gave consumers a reason to monitor and healthcare professionals the confidence to recommend.

Going for Zero at CES

At CES, Omron Healthcare debuted its newest blood pressure innovations, led by HeartGuide. Surrounded by the year’s boldest tech, the booth made heart health feel possible for everyone. Every touchpoint embodied the movement, guiding attendees from awareness to education to action. Live demos, guest speakers, real-life stories and interactive learning turned a simple visit into a promise.

HEARTGUIDE Launch Video

HeartGuide put Omron’s latest innovation on your wrist. Unveiled at CES as the first FDA-cleared, clinical-grade blood pressure monitor built into a wristwatch, it paired with the HeartAdvisor app to track readings and share them with doctors. By making monitoring as easy as checking the time, HeartGuide moved Going for Zero from vision to everyday habit.