https://www.karipeck.com/conagra daily 0.75 2020-04-26 https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1571518702305-LFJB6YBXHK9PEDVY3M6N/CAG.jpg ConAgra Retail Innovation https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1582754763394-KM5TZ27Z59SPLZ7XH7OG/CAG_NACS_Front_r1.jpg ConAgra Retail Innovation - NACS Trade Show ConAgra has powerful brands at convenience stores across the nation. They offer an equally powerful and streamlined approach to getting their products on shelf and help push volume with POS that is insightful and dynamic. Inspired by F1 racing, created an experience that brought to life speed, excitement and boldness to the trade show floor with larger than life graphics, multiple monitors and tickers showcasing award-winning products. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486918025125-DKB8ZEVJWODCTXW9YUFO/orv+ads.jpg ConAgra Retail Innovation https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486918796282-4VH9TJOMRYTNAO29FMDX/orv+shipper2.jpg ConAgra Retail Innovation - Orville Redenbacher's Refresh Orville was looking for an ownable, compelling message that would resonate with switchers. Looking to Orville's roots—the farm—the story of authenticity, quality and real ingredients were brought to life. Videos, print ads, FSIs, shippers and pallets were created to convert consumers. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1571523149834-6BO2NWL94QRWFDR2RPZB/CAG_SP.jpg ConAgra Retail Innovation - Snack Pack Dragon Snack Pack was looking for an exciting, disruptive way to draw attention to America’s favorite pudding. Enter the Dragon. Working closely with the printer, created a turn-key dimensional origami-esque header display for various pallets and shippers. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1571524206515-H6LTR67ZXKAV3EZV69OE/CAG_Multi.jpg ConAgra Retail Innovation - Multi-Brand During the fall, ConAgra wanted retail activations that focused around key activities in specific markets—hunting/fishing and camping. 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https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1409591161095-QG365QOSPSI85VHIU80H/AG_KP.jpg Wheat Thins Bonnaroo Activation - Art of Crunch Kiosk Interactive art kiosks allowed consumers to snap a photo, customize and upload via Facebook instantly. Selects were chosen at the end of each night and projected on the TVs the following day. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1409590965318-QV8PKJLR8Z2IRDM95YF0/WT_SamplingSignage.jpg Wheat Thins Bonnaroo Activation - Crunch Confessional A video booth inspired consumers to express their love for Wheat Thins and Bonnaroo. While people waited in line, they could see what was going on inside the booth via an outward facing TV. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1409591690444-QGZVGWPXDQ0WTNND009X/WT_Sample.jpg Wheat Thins Bonnaroo Activation - Crunch Bar Sampling A unique sampling experience that encouraged consumers to try a multitude of new Wheat Thins flavors. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1410998919540-0J60E6DCYB85OG6FB6BS/image-asset.jpeg Wheat Thins Bonnaroo Activation - Bonnaroo /// Video Pop-up performances inside the Crunch Den & out and around Bonnaroo: When consumers followed @CrunchIsCalling on Twitter they would get inside scoop on surprise performances by up-and-coming artists all weekend long. https://www.karipeck.com/triscuit daily 0.75 2017-02-15 https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1571518299148-G8LO8B3NWLZ749SZC1YS/TR.jpg Triscuit Home Farming https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1409598796510-ASN9XBEFVGW851RPI7IR/TR_HF.jpg Triscuit Home Farming https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1410752156304-IRQJ2RDI9VHUT2W637PW/TR_event3.jpg Triscuit Home Farming - Home Farming Mobile Tour Footprint In nearly every market, Triscuit hosted a ground-breaking event celebrating the new community garden. Kneeling pads, gloves, vegetable markers and signage were given out to volunteers to help plant. A custom built podium and gold shovel were created to help amp up the excitement. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1487123521234-8QUI43GDDMO9C9WHTYQT/Screen+Shot+2017-02-14+at+19.50.09.png Triscuit Home Farming - Custom Podium & Tour Manager Gear https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1411000655856-3CK7FGXNYC6X8QFMTQR8/image-asset.png Triscuit Home Farming - Home Farming Online Video The captured footage, interviews and conversations from everyday people about all the good home farming does for the community was just as bountiful as the food itself. After the three month period, the stories were compiled into an online video to inspire people to get involved. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1410751806692-3QNW8XG152X001Q1MG3O/TR_InStore.jpg Triscuit Home Farming - Retail POS Inspired by the packaging, shelf talks and floor talks were created to keep the movement top of mind. https://www.karipeck.com/wrigley daily 0.75 2019-10-20 https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1571517893769-JCPIGEUK7RBFY3Q2SMF3/WR.jpg Wrigley Foodservice https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486687026737-IJRGYM7Z3V6XQO0K6OPT/WR_Dolci2.jpg Wrigley Foodservice - Dolci Testing In the Chicago area, Wrigley launched Dolci gum at select Dunkin Donuts locations. Two varieties were sampled: chocolate covered strawberry and salted caramel. Numerous communication hierarchies and visual approaches were researched, tested and developed. Kits included merchandisers, POS, take-one handouts with coupons. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486687126258-PFDDQE59E8G91NO13H8R/WR_toolkit2.jpg Wrigley Foodservice - Coffee/QSR/FSR POS Toolkit For NYC, three kits were developed to get gum and mints on the counter in mom and pop restaurants. Focusing on coffee/bagel/doughnut, fast casual and QSR, Wrigley used Orbit and Altoids as hero brands to promote a “freshening” strategy. Each kit included window posters, door clings, tip jar stickers, table tents and merchandisers. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486915896652-C5TV04LWCQPE2HDEMFIY/WR_BK.jpg Wrigley Foodservice - Altoids at Burger King (STL) Altoids teamed up with Burger King in St. Louis to test offering mints at a few select locations. Outdoor, merchandisers and POS were developed. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486687178993-I1CB6BK33EDP9RML4K1Q/WR_McD.jpg Wrigley Foodservice - All-American POS Wrigley had an opportunity to partner with multiple Chicagoland McDonald's and the All-American Games to test how much volume Orbit could push based on two purchase strategies: Free or Add for 50¢ https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1410226263286-2DNRR4VZKHEH1IM8J0EJ/WR_Dolci.jpg Wrigley Foodservice - WR Dolci https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486687281023-Y10G5YMENJ5EAEVC1XCC/WR_Customer.jpg Wrigley Foodservice - New Flavors for Customer Testing https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486687355121-5K8WU8HMACKLV5ODZ3Y0/WR_TEA.jpg Wrigley Foodservice - Tea Escapes POS & Merchandising https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486687316473-ABYCYLHAOCMRY9R0ECS6/WR_MERCH.jpg Wrigley Foodservice - Customer Testing + Merchandising + Packaging Wendy’s, Taco Bell, Potbelly's, Burger King, McDonald’s, Dunkin Donuts and Subway are few of the customers that Wrigley pursued to show how gum and mints can add delight to the consumer's experience. https://www.karipeck.com/us-cellular daily 0.75 2026-10-09 https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/384162bd-9354-47ba-b72b-5123f8793df9/USC2.jpg U.S. Cellular Retail https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1571520473216-Y8WQIO3OBQ4V5IYFJHW9/USC_Brand.jpg U.S. Cellular Retail - New Retail Brand Campaign U.S. Cellular needed to reinvigorate their brand and get back to their roots to show their commitment to fairness in wireless. Partnering with agency teams, developed a retail extension that fostered the idea that consumers were our neighbor not a number. Focused on the true heroes of the retail experience—the associate. Capturing associate testimonials on what it means to them to be a part of U.S. Cellular brought an authentic connection to stores. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1571521319007-0CRF1PSIT1Q4OWT7KMTU/USC_Work.jpg U.S. Cellular Retail - Promotional Kits Kits consist of 20 to 150+ elements. From message mapping and element lists to layouts and keylines, an enormous amount of organization and collaboration is required to efficiently move this body of work through the pipeline. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486961847120-3ZXZJJ86PYQQFDKT5R2S/Untitled-2.jpg U.S. Cellular Retail - Promotional Kit Work Flow Closely partnered with print production/studio and created a process that quickly and efficiently moves massive amounts of work through the pipeline. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1487108899739-C3TNPVJSJF9H0JWEZ4V4/uscrefresh.jpg U.S. Cellular Retail - Retail Refresh Adding lifestyle imagery, graphics, a refined color palette and typography along with a more engaging tone that properly expresses the brand brings to life the environment in a new way. This provided the basis for an enhanced navigational system and messaging hierarchy that increased shoppability. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1487107194260-CKU90BZGVA8QVN01IKUT/USC_Walmart_NoContract_1.jpg U.S. Cellular Retail - Walmart Worked with USC's national retail team to develop promotional kits that follow Walmart's in-store templates. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486337755392-09XKZPG0RQFS3DATN2J5/LookandFeel.jpg U.S. Cellular Retail - Sensory Revitalization Identified an opportunity to showcase how impactful simplicity, color and humanity can complement brand tenents. https://www.karipeck.com/aaa daily 0.75 2026-10-14 https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486308427756-KL7KZ9J2LLSTYSCKLKFJ/Screen+Shot+2017-02-05+at+09.25.09.png AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD HTSY Campaign https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1487100266085-LWX4M73XCZ9WADKP8Y4L/3.jpg AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD - Truck Build To help kick off the new campaign, saw an opportunity to create a larger than life expression. Custom built an actual AAA tow truck including an oversized popcorn box that could make appearances at outdoor events. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486339522934-I4YSK41JHPN6E0DKP6FB/image-asset.jpeg AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD - Truck at Auto Club 400 Race day at the Auto Club 400 in Fontana, CA was the perfect event to showcase the new campaign. The truck made a lap around the track and handed out samples of popcorn and information about Discounts & Rewards. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486309557360-V68H6VET7608VUCIDM8A/2.png AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD - Print Ads Quarterly print ads focusing on a specific brand or promotional window. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1487103493535-402NBTWY3IYZ37NT4DBY/Holiday.jpg AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1487105058197-FMLRLN9PPTGC4ASA187D/DIGI_AD.jpg AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD - Holiday Program An 8-pg promotional print ad was created to inspire members to check everyone off their gift list by going to AAA.com. Organizing products by category brought clarity and interest. Animated banners and a widget helped drive awareness and traffic. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1487106755448-DMA1TF4PZTFJP5MSA8HY/emails.jpg AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD - Email Blast Tailored member messaging to different personas/demographics and their interests. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1487106871287-KALWCHT4ARIGIG51KSSB/facebook.jpg AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1487108485611-MWDFLDV54RFME9EUSAPK/facebook2.jpg AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD - Social Pushed relevant discounts for specific occasions/activities throughout the year. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486333932371-3EYO29WUKGHP5A551WVE/DM.jpg AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD - Sprint Direct Mail AAA + Sprint partnered together to provide an exclusive offer to members. Developed two messaging strategies and were A/B tested. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1487026657900-NQHF3L629BGN02CKAUY0/AAA_0051_App_Ad_Cali_PROOF.jpg AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD - Mobile App Ad When AAA relaunched their mobile app, they needed help conveying the new news via print ad. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1487026752319-C89OXMKLRL1TOVT17F40/3434.jpg AAA Southern California Retail, Direct Mail, Packaging, Digital & Experiential OLD - Mobile App In-Branch Display & Countercard In-branch, saw an opportunity to leverage the HTSY truck to bring to life the mobile truck tracker benefit. https://www.karipeck.com/oddsandends daily 0.75 2017-03-02 https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486305575030-8DWH7XQ1SMM2FZMS6Y1H/IMG_0290.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486305575030-8DWH7XQ1SMM2FZMS6Y1H/IMG_0290.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486305640663-0K9Q6WWX0WCD06VSTAXP/IMG_0481.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486306603075-IGVOFJLKBPN2ALK0RU0P/Unknown.jpeg Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1488498287248-6UMLG480QFIR8Z05FO6V/Unknown-4.jpeg Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1488498287538-P6WZE5BOS06PSZ64MKJ4/Unknown-5.jpeg Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486305673317-7MI9Q8YUN777YD45ZO0I/IMG_0335.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486305870188-7YMXG9RF146EUI5BWOS4/IMG_0339.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486305829331-V53DHIP80BR2W3U93WSF/IMG_0385.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486305762141-2641ESULUAQ6GOHPHDB7/IMG_0384.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486305902292-2Y0G33ZUHM9SBDOQGTXV/IMG_0412.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486305957798-KZEA7U77UGHSEXSU56M5/IMG_0533+2.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486305989838-1N08NP7IV01ZR3EX4MXQ/IMG_0537+2.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486306018098-UDY765O3X8GBG5Y4GBM0/IMG_0569.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486306167697-BZ9BMNXUQDJJ7GYVYPSI/IMG_0568.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486306153945-DHPE24X7V7O4Q0XBGX97/IMG_0573+2.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486306207421-W15GI4VXQFKK6D7LF8FW/IMG_0576.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1486306209474-Y6UHRX5ZRNK07ZUDN0SM/IMG_0623.JPG Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1488498285610-JRG4M85BK0K2FLPV815N/Unknown-3.jpeg Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1488498288305-ICISE02Y8RKWZ39O9JF9/Unknown-1.jpeg Odds & Ends https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1488498285510-HWA4QFAKBXE3VLYUJHLH/Unknown-2.jpeg Odds & Ends https://www.karipeck.com/work-1 daily 0.75 2015-08-25 https://www.karipeck.com/omron-healthcare-old daily 0.75 2026-10-13 https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1571516686596-WKTC6TLT4QIQWO6QD2CL/OHI.jpg Omron Healthcare OLD https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1516981728282-LMEDBOAUTUT5F378U8YK/Omron_CES_Footprint2.jpg Omron Healthcare OLD https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1571576826129-H1NHLM93WW4DU22KBJLM/OHI_adlobs.jpg Omron Healthcare OLD - FY 2019 Creative Strategy Developed an integrated plan against two targets: consumer & healthcare practitioners (HCPs). Positioned communication as optimistic and conversational. Consumer plan included digital banners and social. HCP plan included digital banners, medical journal ads and a website. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1571604983476-8WT7SJW3S6J9MHC6OG9U/ohi_ces.jpg Omron Healthcare OLD - CES Booth Created an engaging experience at CES centered around heart health. Showcased the innovation of new products and devices to help people easily monitor, track and share their information with their doctor. https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1516981755489-1CMWCG865PB5GFA2J17Y/Omron_CES_Footprint2_LORES.jpg Omron Healthcare OLD https://images.squarespace-cdn.com/content/v1/533b89fae4b09aaebbe2ef1e/1571580270497-ZO4EMXFQ1X4FUQSQ0KS2/Screen+Shot+2019-10-20+at+9.04.16+AM.png Omron Healthcare OLD - CES Booth Video Created a looping booth video that brought education and awareness around hypertension. 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